Kate Lawton Kate Lawton established the UX writing practice at CarMax in 2017 and now leads their team of UX writers. She’s spent her career writing in both corporate and nonprofit settings and considers her time writing grants as the activity that prepared her most for becoming a UX writer. She loves words, hikes, home improvement projects, and paddling. She can be reached at https://www.linkedin.com/in/kate-lawton-rva.