Beth Weaving Beth leads [A]’s effort to bridge the gap between strategy and implementation with [A]’s Content Intelligence methodology. Her skills include wrangling requirements and user needs to manage content technology vendor selection, strategic facilitation, and business analysis.
As a content engineer, Beth contributes to creating comprehensive content models, content types, and prototypes, along with information architecture and functional specifications upon which large content technology initiatives are based.
Beth applies techniques from psychology, neuroscience, and anthropological studies to [A]’s engagements focused on delivering intelligent customer experiences.
