Attract and Activate: UX Writing That Moves Users

In this session, we will explore writing that moves people. UX writers guide users in specific directions over a period of exposure. We write with simplicity and a special spark that attracts people into a product. And we create paths for users that help them achieve their goals and navigate around a product.

You will learn

• Tips for figuring out what information you need to share
• What attracts people to certain language
• Practical ways to conduct content research and validate choices

We will also take a close look at balancing user and business needs. I look forward to seeing you there.