John Caldwell 
John Caldwell is an established content strategist in the field of software design, including software as a service and marketing.
His book Voice and Tone Strategy: Connecting with People Through Content provides the building blocks and frameworks content creators can use to win the game with meaningful content.
John has helped teams at top companies craft and govern winning strategies across multiple products and platforms, and as the lead for content strategy at Intuit, he created and implemented a bold new strategy for voice that changed the game for TurboTax. John is a writing and innovation coach with more than 20 years of experience.
In addition to user experience and content design, he has worked in magazine and broadcast journalism and continues to write on a wide array of topics, from tech to travel.