Don Seidenberg Don Seidenberg

Adidas • Amsterdam, The Netherlands

Don Seidenberg is an American UX writer, who loves living in Amsterdam. He enjoys making digital products easy to understand and fun to use.

As the first UX writer at, Don wrote the sales funnel that made it possible to buy a car online in less 8 minutes. His current project is CONFIRMED, an adidas app focused on sneaker enthusiasts and the streetwear scene.

Don has given several talks and workshops. In September 2019, he was interviewed for a Writers in Tech podcast: Microcopy that sells cars. You can learn more about Don at

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