Caroline Pieracci

Liip • Zurich, Switzerland

Caroline Pieracci leads a team of Content Strategists & UX Writers in one of Switzerland’s biggest web agencies (which is still pretty small for UX standards though) and is a university teacher.

With the combination of a Master’s degree in Sociology and a Master’s degree in Design, Caroline has written for brands such as Mercedes-Benz, BMW, and Mini as well as for many government organizations.


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