The Voice (and Tone) of Your Groceries

If your groceries could talk, what would they say? And how?

Eat me.

Dine upon my flesh…

I’m here to meet your nutritional needs.

It all depends on you, the user! In “The Voice (and Tone) of Your Groceries,” Sarah Stephens won’t give your actual food a voice, whole ‘nother conversation there, but she will cover how the Kroger grocery shopping experience speaks to you.

In this session you will learn:

  • The difference between copywriting and UX writing, and how each affects voice and tone
  • The difference between Brand voice and Product voice
  • How we established Kroger’s Product voice
  • How to empower the rest of your organization to write within voice and tone guidelines, as well as UX writing best practices (especially when you’re the only UX writer)

Words
Location: Sessions Date: February 10, 2021 Time: 9:15 am - 10:00 am Sarah Stephens