Harnessing the Power of Content Intelligence to Create Better User Experiences

At its pinnacle, intelligent customer experience (ICX) wraps together the elements of content strategy, engineering, operations, and UX to ensure that all the parts and disciplines play well together. The systems, processes, structure, and architecture behind these elements are the foundations of ICX, and enable us to scale up, to extend our reach, to improve our outcomes, and to automate where it’s appropriate.

Key Takeaways:

  • Connect the dots among the content disciplines and learn how they can play together
  • Understand why deliberate system choices are important
  • Learn 2-3 practical ideas for building more content intelligence into your UX

Location: Sessions Date: October 6, 2021 Time: 12:30 pm - 1:15 pm photo of Beth Beth Weaving photo of Kit Kit Brown-Hoekstra