Good design thrives on words. From detailed user manuals to simple button labels, words are everywhere in a product. Finding the right information at the right place can make a world of difference to a user’s experience. A single word paired with the right design can make a user either engage with your product or never come back.
Writing in the user’s language and using the same voice everywhere ensures a seamless user experience. Words can make or break a product; therefore, as writers, our writing should be simple, easy to understand, and consistent across the product. A style guide helps writers stay consistent, makes the copy intuitive, and reduces a user’s cognitive load.