Every Brain Is Different: Neurodiversity’s Significance for UX Writing and Content Design

Inclusivity expands not only over people with challenges in terms of seeing or hearing or across of gender identity, but it also means designing for those whose sensory experience is different from the ‘neurotypical’ brain. Neurodiversity comes into play and has long been overlooked in our UX work.

Neurodiverse brains process information and experiences differently. Brought to light and popularized only around 20 years ago, neurodiversity is an umbrella term meaning: dyscalculia, dyslexia, ADHD/ADD, Tourette’s, autism spectrum condition as well as sensory integration disorder, ODD, OCD, anxiety, auditory processing, or dyspraxia. It also means trauma, depression, bipolar, PTSD, schizophrenia, and anxiety.

Though all of these conditions slowly achieve more acknowledgment and raising awareness of mental health issues, the stigma in society and therefore the personal and professional life still prevails.

This is why this talk seeks to raise awareness in the audience about how their work makes a difference in the lives of neurodiverse individuals, including practical blueprints for our UX writing work. Furthermore, this talk will integrate the experience of UX professionals who are neurodivergent themselves, such as Kasey Robinson, Ashlea McKay, Danny Harrop-Griffiths, and Saskia Mick.

You will learn:

  • What neurodiverse brains “look like” and how they process information differently than others
  • How you can co-design for neurodiverse folks in your UX copy
  • Practical tips to win over stakeholders in organizations to opt for neurodiverse inclusivity
  • How to see inclusive language and user experience from a whole new perspective

Location: Sessions Date: June 8, 2021 Time: 10:30 am - 11:15 am Katrin Suetterlin