Don’t know how to interpret users’ answers from your research? What lenses to wear to analyze all that descriptive data? And conversations? How do I pick the right words for my product?
It doesn’t matter what design problem you’re trying to solve, language is always there. Even though Linguistics is a very traditional field – with years of research and complex concepts -, there are ways to transform (some of) it and adapt it to our projects.
In this talk, I will describe the research, tools and processes from Linguistics that you and your team can use to design with better information.