The Role of Linguistics in Strategic Design

Don’t know how to interpret users’ answers from your research? What lenses to wear to analyze all that descriptive data? And conversations? How do I pick the right words for my product?

It doesn’t matter what design problem you’re trying to solve, language is always there. Even though Linguistics is a very traditional field – with years of research and complex concepts -, there are ways to transform (some of) it and adapt it to our projects.

In this talk, I will describe the research, tools and processes from Linguistics that you and your team can use to design with better information.

You will learn:

  • Conversation analysis through talk-in-interaction
  • Discourse analysis
  • Terminology systems
  • Linguistic corpora analysis
  • How it all links to Strategic Design

Words
Location: Sessions Date: October 5, 2021 Time: 10:30 am - 11:15 am Michele Schell