Do your customers and prospects struggle to find the content they need, when they need it? At Extreme Networks, our new corporate taxonomy is helping solve that problem. The taxonomy is a cornerstone of our overall content strategy. By using it to classify each piece of content, we can direct the content to the right people, at the right time, in the right format.
In this session, you’ll learn how I created a hierarchical taxonomy, how the taxonomy will add value for the company and its customers, how I got buy-in from stakeholders, and how we’re applying the taxonomy to our content. I’ll also describe the governance structures we’re setting up, to insure that the taxonomy is used properly and remains aligned with our company’s branding and business goals. Although we have a way to go toward fully realizing our goals, I’ll show you our roadmap for getting there.